One of the best parts about being in the TAD program is getting to meet and learn from incredible people who are making a difference in the world. We got the chance to talk with Jennison Asuncion, who leads the accessibility department at LinkedIn. He joined us over Zoom to share some really practical advice on how to make the most out of our LinkedIn profiles and his insight couldn’t have been more helpful.

Jennison started with a reminder that stuck with all of us: LinkedIn has 1.2 billion members (yes, billion!) and it is one of the first things that pops up when someone Googles your name. So your profile isn’t just another account. It’s a first impression.

He shared a few key tips for building a strong profile:

• Add a headshot. People with profile photos are way more likely to be viewed. It doesn’t have to be fancy, just clear and friendly.
• Write a headline that actually sounds like you. Something simple like “Business student at UNC interested in inclusive design” or “Marketing major passionate about storytelling” works perfectly.
• Use the ‘About’ section to tell your story. Think of it as your chance to show people who you are, what drives you, and where you’re headed.
• List your skills, awards, and recognitions. Be boastful! It’s not bragging—it’s helping people understand what you bring to the table.

One of the most meaningful moments of the conversation came when someone asked about disclosing blindness on LinkedIn. Jennison was really honest - he shared that he personally doesn’t, but he encouraged everyone to do what feels right for them. It’s a personal choice, and thankfully, we’re living in a world that’s becoming more open-minded and accepting every day.

He also gave great advice about how to get the most out of LinkedIn beyond your profile:

• Add your LinkedIn URL to your resume, business cards, and even your email signature.
• Connect with people-classmates, professors, mentors, past employers, and anyone else who’s part of your journey.
• Stay active! React to posts, leave comments, and join the conversation. That’s how people start to notice you.
• Join groups connected to your school, hobbies, or career interests. They’re a great way to find community.
• If you’re job hunting, turn on the “Open to Work” banner, which you can make visible to everyone or just recruiters.
• And when you send connection requests, add a quick personal note. It shows effort and makes your connection more genuine.

Jennison also mentioned some exciting new tools LinkedIn is rolling out, like a Role Play feature that lets you practice interview skills! Such a cool resource for anyone preparing for internships or job applications. Plus, there are tons of other helpful videos and accessibility tools at linkedin.com/accessibility, which we’ll definitely be checking out.

At the end of the call, what really stood out was Jennison’s message about being authentic and engaged. LinkedIn isn’t just a job site. It’s a place to tell your story, connect with others, and be proud of what you’re building.

We’re so thankful Jennison took the time to share his experience and insight with us. Opportunities like this are what make the TAD program so special. We love being able to connect our students with people like Jennison-leaders who inspire, teach, and help them get one step closer to achieving their dreams.

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